From October 8–10, 2025, Morelia will host the oriGIn 2025 Biennial, a global gathering on Geographical Indications (GIs) and Appellations of Origin that brings together authorities, producers, and experts. For foreign brands, it’s a unique chance to align branding, compliance, and supply agreements in Mexico and across LATAM.

What is the International GI Meeting?

It’s the biennial meeting of oriGIn (the international GI network), featuring a general assembly, conferences, field visits, and an expo. In 2025, the emphasis is on strengthening GI groups in Latin America and developing artisanal GIs, with working sessions in ES/EN/FR.

Why foreign brands should care (F&B, cosmetics, gourmet)

• Origin stories with legal backing for premiumization and authenticity.
• Access to producer associations for co-branding and ethical sourcing.
• Insight into regulatory trends and “evocation/improper use” criteria before launching labels.
• High-value networking with authorities, IMPI, and the oriGIn network.

Three practical ways to capitalize on the event

• Co-develop “powered by [Mexican GI]” products: usage-permission agreements, QA, and compliant wording on packaging.
• Limited-edition pilots with producer councils: low-risk market testing and a strong authenticity signal.
• Origin routes and activations: use the program’s field visits to craft storytelling and verifiable marketing claims.

Common mistakes to avoid when entering Mexico

• Translating, abbreviating, or evoking protected names.
• Mismatch between front-of-pack and origin statements.
• Contracts lacking audit, quality-control, and termination clauses for noncompliance with GI standards (hurts traceability).

How we support you

• Clearance and risk scan of names/labels/copy before investing in molds.
• Contracts with producer associations (usage permissions, controls, audits).
• Registration strategy: trademarks (incl. Madrid), packaging designs, and copyright for layout.

Contact us and we’ll advise you on how to enter the market correctly—while benefiting from GI frameworks.